First and foremost this method brings to the surface unresolved issues and hidden conflicts, enabling the team to deal with them effectively. It also provides the individual team members with a greater insight into their colleagues and how their natural preferences might be impacting on each other. Once they know this they can develop specific strategies for maximising the strengths of each other and mitigating any potential ‘clashes’. In short it is a really effective way of building a high performing team.
In addition to this it can also be a really great way to provide the business / organisation with a specific example of ‘what good looks like’, so can used as a case study to help persuade the rest of the business to adopt new ways of working.